MODUNIQ's Brand Personality ndi kuphatikiza kwapadera kwa 2 archetypes
Chikhalidwe Chanu: Mwachibadwa Woyamikira, Wachidwi, Wodzipereka
Cholinga Chanu: Kupangitsa anthu kumva kuti ndi apadera
Chikhalidwe Chanu: Mwachilengedwe Chofotokozera, Choyambirira, Cholingalira
Cholinga Chanu: Kuti muwone malingaliro atsopano ndi masomphenya apangidwe
Brand Voice
Liwu lamtundu ndilofanana pakusankha mawu, malingaliro ndi zikhalidwe za mtunduwo polankhulaomvera kapena ena.Ndi momwe mtundu umaperekera umunthu wake kwa omvera akunja.Mawu athu amtundu akufuna kupatsa makasitomala kamvekedwe kake kuti ndife akatswiri apadziko lonse lapansi komanso atsogoleri amakampani.Izizithandizira ndi zolinga zathu zamtundu.
ZOCHITIKA
MALANGIZO: MODUNIQ ili ndi umunthu wa Okonda: kuwonetsa zokonda zanu ndi njira yanu yachilengedwe yokopa chidwi cha makasitomala anu komanso kukhulupirika kwanthawi yayitali.
ZOYENERA: Lankhulani ndi makasitomala anu mopanda mantha, mwachidwi.Onetsani momwe chidwi cha MODUNIQ pa mafashoni chimayambira pazinthu zilizonse, tsatanetsatane, chilichonse chomwe mungapange ndikupereka.
OSATI: Osawopa kukhala wodzikuza: dziko likuyembekezera kusangalatsidwa ndi kusangalala, palibe nthawi yochita manyazi kapena kusatetezeka, kukhala munthu wapadera kwambiri kumafuna kudzipereka mwachidwi.
ZOGANIZIRA
MALANGIZO: Iyi ndi mafashoni, maonekedwe amawerengera.Chifukwa chake molimba mtima wonetsani zomwe mwapanga kwambiri, nthawi iliyonse, kulikonse.Makasitomala athu ndiwokonzeka kuwona njira zatsopano zokhalira apadera, ndipo MODUNIQ yabwera kuti iwatengere komwe sanakhaleko.
ZOCHITIKA: Lankhulani ndi makasitomala anu ndi mawu ongoyerekeza, kuti muwonetse momwe ukadaulo wa MODUNIQ ungasinthire maloto amakasitomala anu kukhala owoneka bwino.
OSATI: Osawopa kukhala osagwirizana: makasitomala anu akufunafuna njira yaumwini, yokhazikika kuti ikhale yapadera, safuna mulingo wina wachikhalidwe kuti atsatire.
Chithunzi cha Brand
Chizindikiro cha mtundu ndi lingaliro la mtundu mu malingaliro a kasitomala.Ndi chiphatikizo cha zikhulupiriro, malingaliro, ndi malingaliro omwe kasitomala amakhala nawo okhudzana ndi mtunduwo.
● Wapadera ● Wongopeka ● Wosangalatsa ● Wamwambo ● Wotsogola ● Wapamwamba ● Wosakhwima.
Khalani Chitsanzo Chanu
Mwamuna, Mkazi.
Mzindawu.Kapena ndi tauni yaying'ono?
Mwina msewu womwewo, midadada pang'ono kutali ndi nyumba ya wina ndi mzake.Uyo ali apo, mbandakucha kutsogolo kwa galasi lake, akukonza tayi yake mwamphamvu, kuyang'ana mpango wake wabwino kwambiri: wokwanira pa msonkhano wake womaliza ndi kasitomala wake wofunika kwambiri.Ndipo ali apo, ali wokonzeka kuchoka panyumba, kufika pa mpango wake wa silika womwe amamukonda: mfundo yosakhwima pakhosi pake, akukweza taxi, kutayika chifukwa cha kuchuluka kwa magalimoto.
Kodi akupita kuti?Zachiyani?
Iwo amadziwa mayankho;timangodziwa kuti akumana, posachedwa.Patsiku la chilimwe, atazunguliridwa ndi gulu la anthu odutsa osadziwika, kapena m'bwalo lopanda kanthu usiku wachisanu, maso awo amakumana: anali asanaonepo kale, koma amazindikirana, nthawi yomweyo.
Kodi chikuwakopa chiyani?Nchiyani chimawapangitsa kukhala apadera kwa wina ndi mzake?
Kukumana kwawo sikunangochitika mwangozi: mphamvu yomwe sangamvetsetse bwino tsopano ikuwamanga pamodzi, mokhutiritsa: lingaliro lofanana ndi kalembedwe, ulemu woyengedwa;chifuniro choyaka cha munthu wina ndikumva kukondedwa ndikusunga umunthu wawo, kukhalabe ndi moyo wawo.Iwo mwina sangadziwe kutchula chikoka champhamvucho chomwe chinawagwirizanitsa, koma tikudziwa: chimatchedwa MODUNIQ, njira yawo yodziwikiratu yodziwonetsera okha okongola kwambiri, njira yawo yogawana ndikukwaniritsa maloto awo apamtima a kukongola.Kuyambira tsopano, MODUNIQ ndi yomwe idzawathandize kukhala ogwirizana, monga banja, monga banja, kwamuyaya;idzawapatsa zonse zomwe angafune kuti asinthe mawonekedwe atsiku ndi tsiku mumwambo wachisomo, chikondwerero chapadera cha kukongola ndi kukongola, mwambo wokongoletsa womwe uyenera kuperekedwa kwa okondedwa awo ndi mibadwo yamtsogolo, kuti athe kuzindikira chikhumbo chawo chachilengedwe chokhala apadera. , kukhala chitsanzo chawo - chosasinthika.